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The Truth About Building & Sustaining a Multi-Million Dollar Brand + The Habits That Keep You Going, with Matilda Murray (STAX)

Thursday, 19 March 2026

In this episode of Sunday Sessions, Matilda Murray, co-founder of STAX, shares what building a business actually feels like behind the scenes. From constantly putting out fires to navigating the pressure of growth, this is the part no one really talks about: the mental load, the chaos, and the challenge of trying to make time for yourself while everything feels urgent.

In this episode, we discuss:

  • The reality of running a fast-growing business
  • Why it feels like you’re always “on”
  • Making time for yourself in the middle of chaos
  • Balancing ambition with actually enjoying your life
  • And staying connected to yourself through it all through smart habit stacking and self care rituals

Because building something big is one thing. Not losing yourself while doing it is everything.

You can listen to the episode in full on Spotify or Apple Podcasts. Or head to our YouTube Channel to watch the interview online.

Additional sites:

Episode Transcript

1
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What made you decide to take the leap

2
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I have always had a strong resilience muscle, I think

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I really do just believe if you're giving

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it your all and if you're putting in the actions to go for it

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things will just work out

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Today, on Sunday Sessions

7
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I'm joined by Matilda Murray

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She is the co--owner of one of Australia's fastest--growing activewear brands

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Stax

10
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What started as a small online store has grown into a global activewear empire

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pire, worn by millions of women and men around the world

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Going from selling a few tights and one

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sellout to double figure multi--million dollar business

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That leap is rough

15
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We're like firefighters every day

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running a business with so many fires to put out

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but they get easier

18
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The fires don't get smaller, I would say

19
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but you just get more experienced in putting that flame out

20
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What have you made time for

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People are losing their minds on TikTok because people moisturize

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Is it like an old person's thing

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Not that I'm putting you in my bucket

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but I think it is because my mum taught me to do it

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Making those little moments

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taking an extra second or two makes all the difference

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If you're growing your business or want to learn more about Matilda

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this episode is for you

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You are such an inspiration in terms of what it looks like to be a boss bitch

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that is not a bitch

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Thank you

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I love that

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Thank you

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And that is you

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Let's get into it

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Matilda Murray

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welcome to Sunday Sessions

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Thank you for having me, my love

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So nice to have you here

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I want to ask you a question that I don't think a lot of people

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especially not on podcasts, would ask

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But as founders

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I don't think people understand the day--to-day and what we go through

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and that we're putting out fires every single day

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and no day is the same and most days are hard and shit

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and everyone only sees the glam

47
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fun stuff

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So my question to you is, how are you

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Oh my goodness

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I'm good

51
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I'm really good

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We We have definitely had some shit, but at the moment

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the last couple of days

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the last couple of weeks

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Don and I were even saying that this morning

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like, today's a good day

57
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and we just feel like where

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every single day we're making progress

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whether that be big, small

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one step forward every single day

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and we're like, on the right path

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And Don and I talk about it all the time, like

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business is so hard

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I don't know why we, as founders, owners

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expect everything to be like rainbows and butterflies of fires

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and you're making all this money and you

67
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don't have to work because you own your own business and time is your

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it's not the reality

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And when you come to, like, accept that

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you're like, oh, this was a good thing that happened today

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Today's a good day

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I'm glad

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I'm glad that it's your day

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Thank you for asking

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Well, I've been up all night on freight and logistics

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Okay

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And I think you would know very

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very well that when things don't arrive on time

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it's heartbreaking and you've got hundreds

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of customers that expected it to arrive on time and it didn't

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and you are talking to the freight and logistics

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team and the freight company and they can't get it fast enough

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and but that's that's every day, yeah

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we're putting out fires every single day

85
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so I'm glad things things are going well

86
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and it's hard because people don't understand

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like if they can't get their product on time

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you didn't choose that, like

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obviously you would want everyone to have their product early

90
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like in the ideal world

91
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so it's like, it's hard, I don't know

92
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it's just like little of you trying to manage something that is so big

93
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Yes

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And out of your control, really

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Yes

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Yeah

97
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And I..

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Oh my God, don't cry

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No

100
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Your makeup looks too good

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Thank you

102
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No, we're not going to cry today

103
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But I love the fact that you and I see each other quite often

104
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and we can really sit down as founders and go

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hey, this is the truth

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and this is how I'm feeling today

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It was a nice breakfast the other day

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We were just like, so honest

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It was an International Women's Day breakfast

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and we sat down and we talked about the

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shit and the issues that are coming up every single day for us

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But at the end of the day

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we have been able to create businesses that we love

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and Stacks is their most coolest

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incredible business

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And I remember when I first found out about Stacks and I just thought

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who is this Matilda Murray

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She is so cool

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cool, and yet I find out now that you actually came from the corporate world

120
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yes, and in HR, what made you decide to take the leap and go

121
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you know what

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corporate life's no longer for me

123
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it's so funny because I

124
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have always come from like both my parents are school teachers

125
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so I've always known to have, like, a safe job

126
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and so when I first met Don, who I own, starts with, um

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I was working corporate

128
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I was working in recruitment

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and I thought it was cute that Don was going to sell like a pair of tights

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like bless, I'll be the sugar mama

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like he can sell his pair of tights on the side

132
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like, I'm not really interested

133
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and he was your boyfriend

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and he was my boyfriend, um, now your husband, oh my god

135
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now I call him my ex--boyfriend

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he doesn't really like that

137
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but technically he is my ex-boyfriend right

138
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also my husband, um, but he's graduated

139
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and um, I had no interest in working for myself

140
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I had no interest in joining Stacks whatsoever

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like I said

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I literally thought it was just like cute

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that Don was going to sell some tights

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um, and then I started dating Don and I started helping out in the business

145
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um, we were both very much in the fitness scene

146
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I used to compete in like bodybuilding shows and bikini competitions

147
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and we used to train at the gym

148
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and Don would be selling tights and then

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the girls would come to me with feedback on the tights because I was Don's

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partner

151
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and then it's much easier to give feedback on women's activewear to a woman

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right

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so then I'd be giving the feedback

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and then suddenly I was just like, in the business, I was competing

155
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so I loved doing photo shoots at the time and then during my lunch breaks

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I'm working on it, you know

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when my boss isn't looking

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I'm working on stacks

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and suddenly I was just like, in the brand

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so I don't think if I didn't fall in love with the brand

161
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I'm not sure I would have branched out and left

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recruitment I wasn't looking to

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I didn't think, oh, I'm gonna like, I'm

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when I'm growing up

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I didn't think I was going to be an entrepreneur like that didn't happen

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but I'm very much open to the universe and science

167
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and, you know, just jumping, not jumping in

168
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it was all very strategic

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I'm quite type a in a sense that, like

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we needed to hit particular sales every single day

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in order for Don to leave his job and go full--time

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and then, in order for me

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to go full-time but But, you know, it just kind of happened

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I really did just fall into it

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I wasn't someone growing up that was thinking, like

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I'm going to run my own business

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I'm going to do this

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So, yeah, it's kind of just like the universe

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Did you think that recruitment was going

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and a corporate job was going to be your life forever

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Is that how you saw your life

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So I always wanted to be a journalist

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I really wanted to be like the editor of Cosmo or something like that

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Like that was a goal

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And my mom once told me, you won't

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She's like, you'll probably end up like on a farm

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like talking about sheep or something

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And I was like, oh

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so maybe I should explore other options

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And I fell into recruitment

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Again, I didn't, I sound so like Loxie Daisy

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but I didn't really have a plan

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I did beauty therapy

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I left school when I was 16

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Then I went, which I lied about my resume

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to get all my corporate jobs

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So if my old bosses are listening

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I graduated from my high school

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So I left school when I was 16

200
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I did beauty therapy for a while

201
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I ended up getting a receptionist job

202
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which is paying better than beauty therapy

203
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The receptionist job was in recruitment

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I worked really hard as a receptionist, moved to admin

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moved to junior recruiter

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worked my way up to, like

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account management and things like that

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So I just kind of got in jobs and I just did really well at them

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And then I found Stacks

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So it was just, I kind of just trusted the path

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But Emma Greed says this

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when you're in a job

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like you were the receptionist and then you moved into the recruitment

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she says that no matter what you do, you

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you should be giving your 100 best and you will get noticed

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and i feel like that's you

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00:07:43,619 --> 00:07:45,539
and you were giving your best at everything

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so then when stacks came along and then you, i

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i could just see you

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just you were just giving it

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i mean, you still do

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but you just gave it your all

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i remember when it blew up and you were everywhere and you've

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you've taken that with you

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so really, whatever you

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whatever you chose to do

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would probably have been a huge Thank you

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But that scary moment of taking one corporate job and moving into another

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and you say that it was because you started making enough money with Stacks

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00:08:12,819 --> 00:08:16,599
to, I guess, give you and Don a salary

231
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Is that what it was

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Oh, no salary

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No salary

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For how long

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00:08:20,759 --> 00:08:21,699
Just enough for

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I think we started paying a couple of years into it

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Years

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Yeah

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It was just everything that was coming in

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was going straight back to the business Yeah

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And people need to understand that

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because I think it all looks so fun and glamorous

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when we start these businesses

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00:08:37,538 --> 00:08:37,759
Yeah

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And I was working at Channel 7

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So I was full time and that was the job I loved

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So I was a journalist

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Yeah

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And I'd get up at three o'clock in the morning

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and I'd report on the news live on Sunrise

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The sheep's in the farm

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like my mom would say

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Sometimes

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Yes

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Yeah

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Sometimes I was at a farm, sometimes a fire

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sometimes a murder scene

258
00:08:55,039 --> 00:08:55,559
It depended

259
00:08:55,559 --> 00:08:56,939
Sometimes the royals were in town

260
00:08:56,939 --> 00:09:00,019
Sometimes I was at the airport, COVID or anything

261
00:09:00,019 --> 00:09:01,239
that was the breaking news

262
00:09:01,239 --> 00:09:01,979
I was there

263
00:09:01,979 --> 00:09:05,059
and you had to get up at that time because you had to be at the scene by five

264
00:09:05,059 --> 00:09:05,779
and you start at 5

265
00:09:05,779 --> 00:09:06,509
30 in the morning

266
00:09:06,509 --> 00:09:08,389
And sometimes I'd be out till midnight

267
00:09:08,389 --> 00:09:11,659
I thought that that was going to be my job for the rest of my life

268
00:09:11,659 --> 00:09:12,769
Before that, however

269
00:09:12,769 --> 00:09:15,649
I was a columnist and I did work at Cosmo

270
00:09:15,649 --> 00:09:16,229
Stop

271
00:09:16,229 --> 00:09:17,459
How did I not know this

272
00:09:17,459 --> 00:09:19,059
I did work at Cosmo for a bit

273
00:09:19,519 --> 00:09:20,889
You've lived my dream

274
00:09:20,889 --> 00:09:22,759
I wrote stories for all the magazines

275
00:09:22,759 --> 00:09:28,569
and I had a column with the City Morning Herald about dating

276
00:09:28,569 --> 00:09:31,659
And my point is, is that I really wanted to be a news journalist

277
00:09:31,659 --> 00:09:33,609
And that column was five years

278
00:09:33,609 --> 00:09:35,248
And when I quit and went to news

279
00:09:35,248 --> 00:09:36,878
that was one of the hardest decisions

280
00:09:36,878 --> 00:09:38,389
The salary took a massive cut

281
00:09:38,389 --> 00:09:41,419
I had to move to the country and start doing stories about sheep

282
00:09:41,419 --> 00:09:43,349
literally moved to Wagga, Wagga and Orange

283
00:09:43,349 --> 00:09:44,639
No wonder we get along so well

284
00:09:44,639 --> 00:09:45,709
New South Wales countryside

285
00:09:45,709 --> 00:09:47,449
And I did that

286
00:09:47,449 --> 00:09:50,839
And that was the most difficult decision of my entire life

287
00:09:50,839 --> 00:09:52,149
I left this lucrative career

288
00:09:52,149 --> 00:09:55,289
career in writing to go into TV, but in the country

289
00:09:55,449 --> 00:09:58,909
So when I left Channel 7 to come to Naked Sundays

290
00:09:58,909 --> 00:10:02,618
the decision was less scary because I'd done it before

291
00:10:02,618 --> 00:10:04,008
It was like a muscle that knew, hey

292
00:10:04,008 --> 00:10:05,029
you're going to be okay

293
00:10:05,029 --> 00:10:07,189
What was that muscle for you

294
00:10:08,520 --> 00:10:12,630
I, I have always had a strong resilience muscle

295
00:10:12,630 --> 00:10:15,240
I think like, I just like, I, I know

296
00:10:15,240 --> 00:10:17,140
like you said, whatever I put my mind to

297
00:10:17,140 --> 00:10:18,349
I will work really hard at it

298
00:10:18,349 --> 00:10:20,300
Whether it be doing, you know

299
00:10:20,300 --> 00:10:22,280
promo work for Naked Sundays back in the day

300
00:10:22,280 --> 00:10:23,540
like whatever it is, like

301
00:10:23,540 --> 00:10:25,180
I will give it my 110%

302
00:10:25,180 --> 00:10:27,000
And I really do just believe

303
00:10:27,000 --> 00:10:29,639
like, if you're giving it your all and you're putting the steps

304
00:10:29,639 --> 00:10:32,880
if you're putting in the actions to go for it, like

305
00:10:32,880 --> 00:10:34,380
things will just work out

306
00:10:34,380 --> 00:10:36,190
And I really do to believe that

307
00:10:36,190 --> 00:10:37,139
As long as you're taking action

308
00:10:37,139 --> 00:10:39,690
I'm not going to sit back and not do anything and be like, oh

309
00:10:39,690 --> 00:10:41,110
everything will work out fine

310
00:10:41,110 --> 00:10:45,000
Putting action in, making those small steps every single day

311
00:10:45,000 --> 00:10:48,920
it's like keeping promises that you make to yourself

312
00:10:48,920 --> 00:10:51,460
and that's how you build confidence and

313
00:10:51,460 --> 00:10:53,980
resilience and trust in yourself that you will get things done

314
00:10:53,980 --> 00:10:55,770
I think I've always been someone that's done that

315
00:10:55,770 --> 00:10:59,920
So even when I was working in corporate and I was competing, competing

316
00:10:59,920 --> 00:11:03,010
that was so hard, like managing that both

317
00:11:03,010 --> 00:11:05,460
But I did it because anything that I say that I'm going to do

318
00:11:05,460 --> 00:11:09,930
and like I put my word behind, I'll get it done

319
00:11:09,930 --> 00:11:15,059
And I've always just had that faith and trust in myself that that will happen

320
00:11:16,020 --> 00:11:20,490
And again, like, I feel like the more experiences you have

321
00:11:20,490 --> 00:11:20,889
like you said

322
00:11:20,889 --> 00:11:24,340
when you've left a job to take another job or you had to make that leap

323
00:11:24,400 --> 00:11:26,500
the more confidence you get within yourself

324
00:11:26,500 --> 00:11:28,440
and it gets easier to do it all the time

325
00:11:28,440 --> 00:11:31,340
And, you know, some things, I mean, like you said, it's

326
00:11:31,340 --> 00:11:33,110
we're like firefighters every day

327
00:11:33,110 --> 00:11:35,910
like running a business has so many fires to put out

328
00:11:35,910 --> 00:11:37,380
but they get easier

329
00:11:37,440 --> 00:11:39,470
The fires don't get smaller, I would say

330
00:11:39,470 --> 00:11:41,140
but you just get more experienced in

331
00:11:41,140 --> 00:11:42,330
in putting that flame out

332
00:11:42,330 --> 00:11:45,040
So it's, um, it's definitely a muscle

333
00:11:45,040 --> 00:11:48,139
and you know where to prioritize your stresses

334
00:11:48,540 --> 00:11:52,540
So all the way that you react So like, if a customer, for example

335
00:11:52,540 --> 00:11:54,500
comes and they're so angry about something

336
00:11:54,500 --> 00:11:56,750
I always think like, that

337
00:11:56,750 --> 00:11:58,690
you know, that used to really bother me

338
00:11:58,780 --> 00:12:01,980
And then now we're able to kind of compartmentalize

339
00:12:01,980 --> 00:12:05,440
things and be able to solve that problem beyond to the next problem

340
00:12:05,500 --> 00:12:07,060
Because truthfully, that is the day

341
00:12:08,160 --> 00:12:10,020
It's problems here, problems there

342
00:12:10,020 --> 00:12:11,000
working through

343
00:12:11,000 --> 00:12:12,030
and then also, you know

344
00:12:12,030 --> 00:12:15,460
turning up on socials and making sure you're still, you know

345
00:12:15,460 --> 00:12:17,109
chatting to the community, doing all of this

346
00:12:17,109 --> 00:12:19,980
So it's, you kind of do have to compartmentalize it

347
00:12:19,980 --> 00:12:21,560
And I think that really helps with resilience

348
00:12:21,800 --> 00:12:26,390
I love what you said about mindset and just knowing and really telling yourself

349
00:12:26,390 --> 00:12:29,360
not just knowing, but really telling yourself deep inside

350
00:12:29,360 --> 00:12:30,820
this is going to work out

351
00:12:30,820 --> 00:12:32,930
but I need to put in a hundred percent effort

352
00:12:32,930 --> 00:12:34,300
I need to take the steps

353
00:12:34,400 --> 00:12:34,540
Yeah

354
00:12:34,600 --> 00:12:34,800
Okay

355
00:12:34,880 --> 00:12:37,560
So you're selling tights with Don

356
00:12:37,560 --> 00:12:40,100
and you are not paying yourself a salary

357
00:12:40,100 --> 00:12:42,180
and you're thinking of leaving your corporate job

358
00:12:42,380 --> 00:12:43,880
When did Stacks blow up

359
00:12:45,020 --> 00:12:45,460
Hmm

360
00:12:46,830 --> 00:12:51,050
I would say we moved to because we're from Perth originally

361
00:12:51,050 --> 00:12:52,730
so we moved to Perth

362
00:12:52,730 --> 00:12:54,030
moved from Perth to Sydney

363
00:12:54,030 --> 00:12:55,970
it's six years down

364
00:12:55,970 --> 00:12:56,830
so it must be like 2019

365
00:12:56,830 --> 00:12:58,530
2020 and then just before COVID

366
00:12:58,530 --> 00:13:01,310
so we were in Sydney for a couple of

367
00:13:01,310 --> 00:13:03,310
maybe one year and then COVID happened

368
00:13:03,310 --> 00:13:04,130
and we were all in lockdown

369
00:13:04,130 --> 00:13:09,110
and um, nobody was wearing like blazers and suits anymore

370
00:13:09,110 --> 00:13:10,670
everyone was in active wear

371
00:13:10,670 --> 00:13:11,730
everyone was in tights

372
00:13:11,730 --> 00:13:13,450
and I remember we had this one

373
00:13:13,450 --> 00:13:16,810
launch premium seamless, um and again

374
00:13:16,810 --> 00:13:19,530
we were in lockdown, so I was we I

375
00:13:19,530 --> 00:13:21,150
I've told this story a couple of times

376
00:13:21,150 --> 00:13:21,910
but I know you said

377
00:13:21,910 --> 00:13:22,790
every time I tell it

378
00:13:22,790 --> 00:13:24,390
you get a little bit more info out of me

379
00:13:24,390 --> 00:13:25,790
I just don't

380
00:13:25,790 --> 00:13:27,930
a lot of people listening haven't heard it

381
00:13:27,930 --> 00:13:32,110
yes, I promise you, it's so inspiring for whoever's watching

382
00:13:32,110 --> 00:13:33,710
I need to hear it

383
00:13:33,710 --> 00:13:37,290
okay, fab, so I was getting excited, so don't stop, all right, okay guys

384
00:13:37,290 --> 00:13:38,390
so we have um

385
00:13:38,390 --> 00:13:40,310
premium seamless is always a really

386
00:13:40,310 --> 00:13:41,050
really big launch for us

387
00:13:41,050 --> 00:13:44,110
we recently launched premium seamless sculpt just a couple of weeks ago

388
00:13:44,110 --> 00:13:46,170
um, wait, i think that was last week

389
00:13:46,170 --> 00:13:46,890
time is flying though

390
00:13:46,890 --> 00:13:50,790
but we um in it just just for everyone who's listening

391
00:13:50,790 --> 00:13:53,810
those launches are organized months in advance

392
00:13:53,810 --> 00:13:54,890
and when you finally

393
00:13:54,890 --> 00:13:57,490
launch it, you're onto the next 100 and you forget, like

394
00:13:57,490 --> 00:13:59,630
i don't know what month we're in, i have no idea

395
00:13:59,630 --> 00:14:02,690
um, but we had this premium

396
00:14:02,690 --> 00:14:03,850
seamless shoot organized

397
00:14:03,850 --> 00:14:07,310
and it was, you know, this was like five, six years ago now

398
00:14:07,310 --> 00:14:09,450
and we just got into lockdown

399
00:14:09,450 --> 00:14:10,630
so we couldn't have

400
00:14:10,630 --> 00:14:12,110
we couldn't do the shoot, we couldn't fly

401
00:14:12,110 --> 00:14:13,050
any of the models across

402
00:14:13,050 --> 00:14:14,550
we had like this influencer strategy

403
00:14:14,550 --> 00:14:16,970
and I remember it was when influencers were kind of like

404
00:14:16,970 --> 00:14:17,210
huge

405
00:14:18,030 --> 00:14:18,590
And we were flying

406
00:14:18,710 --> 00:14:20,910
It was the first time we were ever going to be hosting influencers

407
00:14:21,190 --> 00:14:25,230
So we were flying people from, you know, Gold Coast, from Perth

408
00:14:25,230 --> 00:14:25,670
from Melbourne

409
00:14:25,670 --> 00:14:27,190
and they were all going to come and do this shoot

410
00:14:27,190 --> 00:14:29,630
And then we went into lockdown and we're like, oh my God

411
00:14:29,630 --> 00:14:30,510
what are we going to do

412
00:14:30,510 --> 00:14:32,550
So obviously they weren't allowed to leave

413
00:14:33,150 --> 00:14:35,310
Well, no one was allowed to do the shoot whatsoever

414
00:14:35,690 --> 00:14:38,850
So I ended up being the model for the shoot

415
00:14:38,850 --> 00:14:40,289
Don is a self, I'm self

416
00:14:40,289 --> 00:14:41,910
I wouldn't even say I'm a self--taught model

417
00:14:41,970 --> 00:14:43,250
I had no idea what I was doing

418
00:14:43,330 --> 00:14:45,250
Don, self-taught photographer

419
00:14:45,830 --> 00:14:47,150
And he shot the campaign

420
00:14:47,150 --> 00:14:48,290
we, like, had a little

421
00:14:48,290 --> 00:14:50,710
it was hardly a studio, we had, like, a, um

422
00:14:50,710 --> 00:14:55,450
a tie--dye style curtain thing up in the background

423
00:14:55,450 --> 00:14:57,550
it's better than it sounds, it's still

424
00:14:57,550 --> 00:14:59,590
it's still nicer than what you're imagining

425
00:14:59,590 --> 00:15:05,030
um, and we shot this campaign, it was gorgeous, loved it, ended up in vogue

426
00:15:05,030 --> 00:15:08,670
which was so cool, and then we launched our premium seamless

427
00:15:08,670 --> 00:15:11,850
um, after the shipment had gone missing again

428
00:15:11,850 --> 00:15:14,910
logistics six nightmare because the world had shut down

429
00:15:14,910 --> 00:15:16,430
china had shut down

430
00:15:16,430 --> 00:15:18,390
we couldn't track our shipment anymore

431
00:15:18,390 --> 00:15:21,210
so we had emptied our bank accounts to pay for the shipment

432
00:15:21,210 --> 00:15:22,330
and we couldn't track it

433
00:15:22,330 --> 00:15:23,450
because no one was replying

434
00:15:23,450 --> 00:15:26,530
because everyone was in lockdown, and um

435
00:15:26,530 --> 00:15:29,830
thankfully the shipment arrived, we put it online, we launched

436
00:15:29,830 --> 00:15:32,890
we were telling the story about the fact that we

437
00:15:32,890 --> 00:15:35,990
we were telling the story without realizing what we were doing

438
00:15:35,990 --> 00:15:36,430
we didn't

439
00:15:36,430 --> 00:15:37,670
it wasn't a marketing plan

440
00:15:37,670 --> 00:15:40,050
i've always had, just been really open on socials

441
00:15:40,050 --> 00:15:44,190
and I told my mine and stacks community that we had the shoot plan

442
00:15:44,190 --> 00:15:44,890
but we couldn't do it

443
00:15:44,890 --> 00:15:45,790
so I'm going to be modeling

444
00:15:45,790 --> 00:15:46,570
Don's the photographer

445
00:15:46,570 --> 00:15:50,730
and we took people on the journey without realizing what we were doing

446
00:15:50,730 --> 00:15:52,470
so everyone was so excited for this launch

447
00:15:52,470 --> 00:15:55,350
we sold out in 60 seconds, um

448
00:15:55,350 --> 00:15:56,470
which was incredible

449
00:15:56,470 --> 00:16:01,790
and I feel like that was really the time where we were like, oh

450
00:16:01,790 --> 00:16:05,510
you know this, this could be something we were also, um

451
00:16:05,510 --> 00:16:08,830
we dressed a lot of math stars at the time, um

452
00:16:08,830 --> 00:16:13,610
and it was like it was that time where influencers and reality stars were really popping

453
00:16:13,610 --> 00:16:16,930
so anytime the paparazzi was around, like in sydney

454
00:16:16,930 --> 00:16:20,610
the maths girls were wearing stacks and the paparazzi were busy

455
00:16:20,610 --> 00:16:21,870
during that lockdown period

456
00:16:21,870 --> 00:16:24,770
i never thought about this because they wanted to catch people out, right

457
00:16:24,770 --> 00:16:26,590
they wanted to make sure you weren't five

458
00:16:26,590 --> 00:16:28,169
kilometers away from your house or whatever

459
00:16:28,169 --> 00:16:31,350
so, and yet they were probably 20k from their house

460
00:16:31,350 --> 00:16:33,690
no comment but

461
00:16:33,690 --> 00:16:35,010
But, hey, they were tapping our girls

462
00:16:35,010 --> 00:16:36,190
and our girls were all in stacks

463
00:16:36,370 --> 00:16:36,550
Yes

464
00:16:36,690 --> 00:16:37,010
Brilliant

465
00:16:37,090 --> 00:16:38,890
I didn't realize that would have been, like

466
00:16:38,890 --> 00:16:41,170
one of the reasons we were getting so many hits as well

467
00:16:42,160 --> 00:16:43,140
That was a crazy time

468
00:16:43,200 --> 00:16:46,035
I remember someone posted their Apple Watch and they had walked, like

469
00:16:46,035 --> 00:16:48,350
11 kilometers or something

470
00:16:48,350 --> 00:16:49,030
So people were like

471
00:16:49,030 --> 00:16:51,910
that is more than five kilometers there and five kilometers back

472
00:16:51,970 --> 00:16:52,850
So they were, like, busted

473
00:16:54,230 --> 00:16:55,450
But they were all in stacks

474
00:16:55,610 --> 00:16:56,310
So it was fine

475
00:16:56,330 --> 00:16:56,830
They were all in stacks

476
00:16:56,850 --> 00:16:57,170
Yes

477
00:16:57,190 --> 00:16:59,390
And I think at that time

478
00:16:59,390 --> 00:17:00,250
Donna and I were like, wow

479
00:17:00,430 --> 00:17:01,430
Like, it's –

480
00:17:01,430 --> 00:17:03,130
because we had no idea how it was going to go

481
00:17:03,130 --> 00:17:04,460
We didn't know if anyone was going to be shopping

482
00:17:04,460 --> 00:17:06,579
I mean, I sure wasn't shopping at the time

483
00:17:06,579 --> 00:17:08,868
Like, I didn't know the world was in lockdown

484
00:17:08,868 --> 00:17:11,700
I didn't know if Auspost was going to turn up to take our parcels every day

485
00:17:11,700 --> 00:17:13,770
Like, I had no idea what was going to be happening

486
00:17:13,770 --> 00:17:17,069
So when this launch went so well, thank God

487
00:17:17,069 --> 00:17:19,569
we were kind of mind--blown by it

488
00:17:19,930 --> 00:17:21,390
I mean, in saying that, we also

489
00:17:21,390 --> 00:17:23,770
we messed up because we..

490
00:17:23,770 --> 00:17:24,710
Then you had normal stock

491
00:17:25,050 --> 00:17:27,030
No, we forgot to turn off the oversell

492
00:17:28,970 --> 00:17:30,410
That happens in Shopify

493
00:17:30,410 --> 00:17:33,060
And there's a tiny little button where you can tick and say

494
00:17:33,060 --> 00:17:34,690
keep selling when you're out of stock

495
00:17:34,810 --> 00:17:36,030
And we accidentally had that on

496
00:17:36,030 --> 00:17:36,830
So we're celebrating

497
00:17:36,910 --> 00:17:39,030
we've sold out in one minute and then we

498
00:17:39,030 --> 00:17:42,950
realized how we're still making sales because we didn't turn off oversell

499
00:17:42,950 --> 00:17:46,470
So we also somehow managed to do pre--order as well without realizing

500
00:17:47,850 --> 00:17:51,010
And then after that, you thought, okay

501
00:17:51,010 --> 00:17:52,230
Stacks is a real business now

502
00:17:52,390 --> 00:17:52,610
Yeah

503
00:17:52,810 --> 00:17:55,150
And, but what I've realized

504
00:17:55,150 --> 00:17:57,270
and I know that you're the same

505
00:17:57,270 --> 00:18:02,910
is that going from selling a few tights and one sellout, which is amazing

506
00:18:02,910 --> 00:18:05,350
to a double--figure

507
00:18:05,350 --> 00:18:06,880
multimillion--dollar business

508
00:18:06,880 --> 00:18:10,179
That leap is rough

509
00:18:10,179 --> 00:18:12,910
It's not what people think it is

510
00:18:12,910 --> 00:18:16,450
What are some of the issues that you've faced

511
00:18:17,290 --> 00:18:20,450
And it all looks so exciting on socials

512
00:18:20,450 --> 00:18:22,120
and I know how well you guys are doing

513
00:18:22,120 --> 00:18:24,410
but what is something that you've faced during that time

514
00:18:24,410 --> 00:18:25,170
where you've just thought

515
00:18:25,890 --> 00:18:27,979
this might not work

516
00:18:27,979 --> 00:18:32,610
Yeah, I think it's really interesting when you do sell out

517
00:18:32,610 --> 00:18:33,739
I haven't said this before

518
00:18:33,739 --> 00:18:34,580
When you do sell out

519
00:18:34,580 --> 00:18:37,910
it's sometimes really hard to forecast for the next launch

520
00:18:37,910 --> 00:18:42,410
because you can get too confident that you're going to sell out again

521
00:18:42,410 --> 00:18:44,880
And not every launch sells out, unfortunately

522
00:18:44,880 --> 00:18:47,520
There was a time where every launch was selling out

523
00:18:47,520 --> 00:18:48,900
launch after launch, after launch

524
00:18:48,900 --> 00:18:50,300
So we'd order more stock

525
00:18:50,300 --> 00:18:53,310
And then you get to a point where it's not selling out anymore

526
00:18:53,310 --> 00:18:55,190
but there's also a benefit to that

527
00:18:55,190 --> 00:18:57,430
because if you're running ads

528
00:18:57,430 --> 00:18:59,610
you do want product because otherwise

529
00:18:59,610 --> 00:19:01,250
what's the point of running ads

530
00:19:01,250 --> 00:19:02,470
so people would jump on our website and

531
00:19:02,470 --> 00:19:04,410
there'll be no stock and then they'd be annoyed

532
00:19:04,410 --> 00:19:09,750
so we had to come to a happy medium of making sure launches are really successful

533
00:19:09,750 --> 00:19:13,930
but then we also have enough stock to keep going in between launch periods

534
00:19:13,930 --> 00:19:14,610
because you can have, like

535
00:19:14,610 --> 00:19:16,850
really big launch days and then you don't

536
00:19:16,850 --> 00:19:18,430
want no sales for the next couple of weeks

537
00:19:18,430 --> 00:19:21,970
so, um, that's a that's an interesting balance

538
00:19:21,970 --> 00:19:23,650
I think I don't do that

539
00:19:23,650 --> 00:19:24,490
I don't do the logistics

540
00:19:24,490 --> 00:19:27,350
so don't ask me any more questions about that because I we have a team

541
00:19:27,350 --> 00:19:28,570
that does that do you

542
00:19:28,570 --> 00:19:32,990
thank god, I can't do the maths, absolutely not

543
00:19:32,990 --> 00:19:34,750
um, but there's, I mean

544
00:19:34,750 --> 00:19:37,770
there's quite a few times where things will happen

545
00:19:37,770 --> 00:19:40,130
and Don and I are like, like

546
00:19:40,130 --> 00:19:42,150
how are we going to recover

547
00:19:42,150 --> 00:19:44,570
or how are we going to keep pushing forward

548
00:19:44,570 --> 00:19:46,210
have we made the right decision

549
00:19:46,210 --> 00:19:51,190
and there's something that I am so big on is changing your mind

550
00:19:51,190 --> 00:19:56,830
I think that people really hold everybody to such like, no, you said this

551
00:19:56,830 --> 00:19:58,590
so you have to stay like that forever

552
00:19:58,590 --> 00:19:59,870
that's the only option

553
00:19:59,870 --> 00:20:01,650
but we're all humans

554
00:20:01,650 --> 00:20:03,270
this is our first time

555
00:20:03,270 --> 00:20:04,490
like having a human experience

556
00:20:04,490 --> 00:20:05,650
we're all just trying to do our best

557
00:20:05,650 --> 00:20:09,030
we're making decisions that we think are the right thing to do at the time

558
00:20:09,030 --> 00:20:12,350
but like, we're growing and learning constantly

559
00:20:12,450 --> 00:20:14,110
So give me two weeks and I might have a

560
00:20:14,110 --> 00:20:15,390
completely different opinion on something

561
00:20:15,550 --> 00:20:16,589
And that's okay

562
00:20:16,589 --> 00:20:20,650
I think people should be able to change their mind and being able to pivot

563
00:20:20,650 --> 00:20:24,309
change your mind and have the confidence to do that

564
00:20:24,410 --> 00:20:26,650
Even having the confidence to say like

565
00:20:26,650 --> 00:20:27,780
you're wrong about something

566
00:20:27,780 --> 00:20:29,510
Like, that's not a bad thing

567
00:20:29,510 --> 00:20:30,490
That's just a human thing

568
00:20:30,490 --> 00:20:32,790
And everyone should feel safe enough to do that

569
00:20:32,790 --> 00:20:34,670
Donna and I do feel safe enough to do that

570
00:20:34,670 --> 00:20:38,720
There's been times where we haven't, because I think we thought, oh

571
00:20:38,720 --> 00:20:40,470
we need to pretend we know what we're doing all all the time

572
00:20:40,470 --> 00:20:43,730
or, you know, we've built this business and the title that comes with it, or

573
00:20:43,730 --> 00:20:45,370
you know, figures you might read about

574
00:20:45,370 --> 00:20:46,890
so we should

575
00:20:46,890 --> 00:20:49,590
we automatically think we're held to a higher

576
00:20:49,590 --> 00:20:51,570
standard and we have all this pressure on us

577
00:20:51,570 --> 00:20:53,590
but it's just pressure that society puts on you

578
00:20:53,590 --> 00:20:56,350
when you take a step back and realize that everyone's just human

579
00:20:56,350 --> 00:20:57,790
we're all simply doing our best

580
00:20:57,790 --> 00:20:59,510
you're allowed to change your mind

581
00:20:59,510 --> 00:21:01,330
you're allowed to go back on something that you said

582
00:21:01,330 --> 00:21:02,150
as long as you didn't

583
00:21:02,150 --> 00:21:03,110
pinky promise, I guess

584
00:21:03,110 --> 00:21:04,790
but you know, we're all human

585
00:21:04,790 --> 00:21:09,130
and knowing that you can change your mind is really quite empowering

586
00:21:09,449 --> 00:21:11,230
It could also save the business

587
00:21:11,860 --> 00:21:12,580
Yeah

588
00:21:12,580 --> 00:21:14,580
I think that's really, really important, what you just said

589
00:21:14,580 --> 00:21:15,420
to save the business

590
00:21:15,420 --> 00:21:17,860
because a lot of times people do

591
00:21:17,860 --> 00:21:19,699
and it's a bit of ego as well

592
00:21:19,699 --> 00:21:21,069
Well, hang on, I made this decision

593
00:21:21,069 --> 00:21:23,720
I'm going to keep going on this path and that

594
00:21:23,720 --> 00:21:25,340
path is just going to get worse and worse

595
00:21:25,410 --> 00:21:29,000
And I think the adage is true of, I guess

596
00:21:29,000 --> 00:21:30,260
if it's a staff member, you know

597
00:21:30,260 --> 00:21:33,800
or someone is not doing what they need

598
00:21:33,800 --> 00:21:36,390
need to do, or it's gone really bad

599
00:21:36,390 --> 00:21:37,960
let them go quickly

600
00:21:37,960 --> 00:21:41,220
Don't keep going or let go of that issue quickly

601
00:21:41,220 --> 00:21:42,700
Just that's not working

602
00:21:42,700 --> 00:21:43,710
Let's move on

603
00:21:43,710 --> 00:21:47,910
And I really, there's a lot of things that happen in our businesses

604
00:21:47,930 --> 00:21:49,630
but I think if we can make those quicker

605
00:21:49,630 --> 00:21:53,620
decisions rather than hold on to what we initially thought was right

606
00:21:53,620 --> 00:21:56,450
then I think we can save the business

607
00:21:56,450 --> 00:21:57,949
And it's funny you say those words

608
00:21:57,949 --> 00:22:00,660
There's daily, I need to save the business

609
00:22:00,660 --> 00:22:02,330
I need to save this product launch

610
00:22:02,330 --> 00:22:03,570
i need to save something

611
00:22:03,570 --> 00:22:05,310
i don't think people realize, yeah

612
00:22:05,310 --> 00:22:09,350
it's a daily thing that we have to say and our team has to be flexible as well

613
00:22:09,350 --> 00:22:11,930
because that's something that don and i always say when we interview

614
00:22:11,930 --> 00:22:13,070
we're like, can you pivot

615
00:22:13,070 --> 00:22:13,870
are you flexible

616
00:22:13,870 --> 00:22:15,110
don will do a cam

617
00:22:15,110 --> 00:22:17,390
don will shoot a campaign and then the next day be like, i hate it

618
00:22:17,390 --> 00:22:20,670
we're not doing it and the team are like, what, like, we just

619
00:22:20,670 --> 00:22:22,650
but i mean, it doesn't happen very often

620
00:22:22,650 --> 00:22:24,590
but myself

621
00:22:27,180 --> 00:22:28,020
but it happens

622
00:22:28,020 --> 00:22:30,020
And at the end of the day, like

623
00:22:30,020 --> 00:22:31,800
the team has to be able to pivot

624
00:22:31,800 --> 00:22:34,420
or you'll work with an influencer and then

625
00:22:34,420 --> 00:22:37,280
they've done something controversial and you're like, you know, thank God

626
00:22:37,280 --> 00:22:37,880
that hasn't happened

627
00:22:37,880 --> 00:22:39,960
But I see it happening in brands and I'm like, they have to pivot

628
00:22:39,960 --> 00:22:41,070
And that's part of it

629
00:22:41,070 --> 00:22:43,320
You do have to be flexible and be able to, just like

630
00:22:43,320 --> 00:22:44,939
roll with the punches

631
00:22:44,939 --> 00:22:46,340
How is it working with your husband

632
00:22:46,880 --> 00:22:47,770
I love it

633
00:22:49,020 --> 00:22:52,760
Don and I are really lucky because we are quite opposite, but we're also so

634
00:22:52,760 --> 00:22:53,480
really similar

635
00:22:53,959 --> 00:22:55,930
We have completely different roles

636
00:22:55,930 --> 00:22:57,670
I say, I do all the glossy stuff

637
00:22:57,670 --> 00:23:00,919
So I do like the front facing, I do the PR, I do the marketing

638
00:23:01,080 --> 00:23:02,360
I help out with

639
00:23:02,360 --> 00:23:04,110
like, I was going to say the designs

640
00:23:04,110 --> 00:23:07,540
but I give feedback on our designers pieces

641
00:23:07,540 --> 00:23:09,150
I make sure that I love them

642
00:23:09,150 --> 00:23:10,280
I'll send through trends

643
00:23:10,280 --> 00:23:11,790
I send through things that I want

644
00:23:11,790 --> 00:23:13,740
And then Don does the rest of it

645
00:23:13,740 --> 00:23:14,920
So he does, like the CEO

646
00:23:14,920 --> 00:23:16,060
he does the financials

647
00:23:16,060 --> 00:23:18,580
he does the firing of people

648
00:23:18,580 --> 00:23:20,020
He does all of that

649
00:23:20,020 --> 00:23:23,300
like nitty--gritty stuff, thank god

650
00:23:23,300 --> 00:23:26,100
um, because even though I worked in recruitment

651
00:23:26,100 --> 00:23:29,220
like firing and hiring your own staff, it's really tough

652
00:23:29,220 --> 00:23:33,620
um, so I think that that's the key to Don and

653
00:23:33,620 --> 00:23:37,620
I's success of working together is that we have to have different skill sets

654
00:23:37,620 --> 00:23:42,940
um, we have to be able to balance out a whole

655
00:23:42,940 --> 00:23:44,920
like two separate job roles

656
00:23:44,920 --> 00:23:46,920
you know, I'm not like, type

657
00:23:46,920 --> 00:23:48,920
sharing a keyboard and typing with him every day

658
00:23:48,920 --> 00:23:51,220
it's because then that will be a waste, you know, it's one brain

659
00:23:51,220 --> 00:23:53,780
whereas we're two brains that are working in the business

660
00:23:53,780 --> 00:23:55,500
and sometimes, I mean

661
00:23:55,500 --> 00:23:57,340
there's a lot of the time

662
00:23:57,340 --> 00:23:59,580
where staff will be with Don more than I am

663
00:23:59,580 --> 00:24:01,940
it's not like we're together all day, every day

664
00:24:01,940 --> 00:24:07,060
today I'm here, I have another appointment, I've got meetings, I'm off site

665
00:24:07,060 --> 00:24:08,160
so it's not like we're together

666
00:24:08,160 --> 00:24:09,520
working all the time

667
00:24:09,520 --> 00:24:13,580
but what is really cool is that at the end of the day, his wins

668
00:24:13,580 --> 00:24:15,590
my, my wins, they're our wins

669
00:24:15,590 --> 00:24:18,080
Anything that's gone wrong, we both understand

670
00:24:18,180 --> 00:24:20,900
If you are married to someone and then they

671
00:24:20,900 --> 00:24:22,300
come home and they've had a really shitty day

672
00:24:22,800 --> 00:24:24,040
they're in a mood

673
00:24:24,040 --> 00:24:26,220
You'll think that you did something wrong, but really

674
00:24:26,220 --> 00:24:27,310
it's something that happened at work

675
00:24:27,310 --> 00:24:31,320
Whereas we understand that and we know every day what's going on

676
00:24:31,320 --> 00:24:32,370
We celebrate the wins together

677
00:24:32,370 --> 00:24:33,820
We cry about the losses together

678
00:24:33,820 --> 00:24:35,270
We're both on the same mission

679
00:24:35,270 --> 00:24:37,719
When we disagree about things

680
00:24:37,719 --> 00:24:40,180
we know that we're on the same path and we have the same

681
00:24:40,180 --> 00:24:41,300
like, end goal in mind

682
00:24:41,300 --> 00:24:43,580
which is really nice, I've heard Don say

683
00:24:43,580 --> 00:24:45,540
and I find I found it interesting when he said

684
00:24:45,540 --> 00:24:49,360
this is that he doesn't get too high on the highs or too low on the lows

685
00:24:49,360 --> 00:24:51,560
and he just keeps this middle ground

686
00:24:51,560 --> 00:24:52,340
are you the same

687
00:24:52,340 --> 00:24:59,259
um, I am now, I think I'm getting better at it, I think I, yeah

688
00:24:59,259 --> 00:25:01,660
I would say I after

689
00:25:01,660 --> 00:25:04,140
like, the last couple of years and I feel like

690
00:25:04,140 --> 00:25:05,800
it's just been a big growth stage for us

691
00:25:05,800 --> 00:25:07,940
like, um, like, personally

692
00:25:07,940 --> 00:25:10,160
the last couple of years have really, like

693
00:25:10,160 --> 00:25:11,940
tested us in highs and in lows

694
00:25:11,940 --> 00:25:14,460
and you do have to kind of come to a spot

695
00:25:14,460 --> 00:25:16,640
where was it

696
00:25:16,640 --> 00:25:18,600
steven bartlett was saying the other day

697
00:25:18,600 --> 00:25:20,060
i was listening to a pod and he was saying that

698
00:25:20,060 --> 00:25:22,570
he has, you know, 200, no

699
00:25:22,570 --> 00:25:24,030
he has more than 200 stuff he has a lot of

700
00:25:24,030 --> 00:25:27,770
every single day he will get something that will derail his day

701
00:25:28,090 --> 00:25:30,990
because, and it's not nothing to do with the business, it'll be a staff

702
00:25:30,990 --> 00:25:31,950
something to do with the staff

703
00:25:31,950 --> 00:25:33,220
and it would derail his day

704
00:25:33,220 --> 00:25:36,690
And if he put all of his energy into that

705
00:25:36,690 --> 00:25:38,360
you never get anything else done

706
00:25:38,360 --> 00:25:39,720
So every day something bad happens

707
00:25:39,720 --> 00:25:40,790
Every day something good happens

708
00:25:40,790 --> 00:25:46,490
You need to just maintain a level where you can compartmentalize

709
00:25:46,490 --> 00:25:47,460
It's tough to learn

710
00:25:47,460 --> 00:25:48,030
It's really tough

711
00:25:48,030 --> 00:25:50,209
I heard that too in the podcast

712
00:25:50,209 --> 00:25:50,580
Yeah

713
00:25:50,580 --> 00:25:53,750
It is really tough, but I completely agree with that

714
00:25:53,750 --> 00:25:55,490
And I think that Don is fantastic at it

715
00:25:55,490 --> 00:25:56,460
He's better at it than me

716
00:25:56,460 --> 00:25:58,390
but I am getting any better

717
00:25:58,390 --> 00:26:00,610
because, you know, he's in the office every day

718
00:26:00,610 --> 00:26:01,690
he's got the staff coming in

719
00:26:01,690 --> 00:26:02,490
he'll be chatting to them

720
00:26:02,490 --> 00:26:05,170
they'll have an issue that he needs to work through

721
00:26:05,170 --> 00:26:07,630
they leave, another person will come in

722
00:26:07,630 --> 00:26:10,270
there's another issue so you can't carry the issues on

723
00:26:10,270 --> 00:26:11,970
you do need to be able to have a break

724
00:26:11,970 --> 00:26:12,770
and at the end of the day

725
00:26:12,770 --> 00:26:14,590
even though sex is our life

726
00:26:14,590 --> 00:26:17,510
it is also just work, you know

727
00:26:17,510 --> 00:26:18,370
it's our job as well

728
00:26:18,370 --> 00:26:20,110
is it

729
00:26:20,110 --> 00:26:22,050
yes, it is

730
00:26:22,050 --> 00:26:23,510
do you go home at 5 p

731
00:26:23,510 --> 00:26:24,910
m and that's it for the day

732
00:26:24,910 --> 00:26:26,010
no, are you lying

733
00:26:26,010 --> 00:26:30,240
No, but when things are tough, I say to Don, like, you know

734
00:26:30,240 --> 00:26:31,010
this is work

735
00:26:31,230 --> 00:26:34,630
You have to say it to yourself and you have to separate at times

736
00:26:34,630 --> 00:26:36,450
There are times when it's difficult to separate

737
00:26:36,670 --> 00:26:38,170
Oh, I think it is always

738
00:26:38,350 --> 00:26:39,170
I say the words

739
00:26:39,170 --> 00:26:40,150
doesn't mean I always believe them

740
00:26:40,310 --> 00:26:41,990
But I say that's work

741
00:26:42,070 --> 00:26:43,509
Like, look at our family life

742
00:26:43,829 --> 00:26:44,170
Yes

743
00:26:44,570 --> 00:26:45,310
And I think that's so important

744
00:26:45,310 --> 00:26:46,530
And making sure that that's special

745
00:26:46,630 --> 00:26:46,829
Yeah

746
00:26:47,470 --> 00:26:48,610
So on to you

747
00:26:49,440 --> 00:26:51,160
people, people love you so much

748
00:26:51,160 --> 00:26:56,100
and um, and I met you, uh, five, six years ago now

749
00:26:56,100 --> 00:26:58,000
it would have been when I just came to Sydney

750
00:26:58,000 --> 00:26:59,240
when you just came to Sydney

751
00:26:59,240 --> 00:27:02,080
and you've always been such a special friend, mentor

752
00:27:02,080 --> 00:27:04,420
um, help with the brand

753
00:27:04,420 --> 00:27:06,540
just on a personal level as well

754
00:27:06,540 --> 00:27:09,400
so I know a lot of people feel the same about you

755
00:27:09,400 --> 00:27:10,400
even though they don't know you

756
00:27:10,400 --> 00:27:12,000
and I actually spoke to the girls the other

757
00:27:12,000 --> 00:27:14,260
day when we were organizing the podcast

758
00:27:14,260 --> 00:27:18,500
and these are the words I said, I said, I haven't slept

759
00:27:18,500 --> 00:27:21,040
So I'm not teary because I'm

760
00:27:21,040 --> 00:27:22,919
you just really love me

761
00:27:22,960 --> 00:27:26,850
The words I said to the girls were, you know, guys

762
00:27:26,850 --> 00:27:29,670
Matilda is just the kindest person

763
00:27:29,810 --> 00:27:31,659
I've never heard a bad word come out of her mouth

764
00:27:31,659 --> 00:27:32,530
I've never heard a bad thing

765
00:27:32,610 --> 00:27:33,370
She is divine

766
00:27:33,930 --> 00:27:35,830
And, and they, they don't know you

767
00:27:35,950 --> 00:27:36,830
And so they said, oh, really

768
00:27:37,170 --> 00:27:38,590
Oh, is that what she's like

769
00:27:38,690 --> 00:27:42,310
Like, and, and not to say that you're the other way, but just

770
00:27:42,310 --> 00:27:42,770
they were like

771
00:27:42,770 --> 00:27:44,390
so intrigued to hear that about you

772
00:27:44,470 --> 00:27:45,090
That's so kind

773
00:27:45,170 --> 00:27:45,470
Yeah

774
00:27:45,470 --> 00:27:46,230
And it's true

775
00:27:46,230 --> 00:27:46,350
through

776
00:27:46,350 --> 00:27:49,370
I've known you for a long time now, so I can say that

777
00:27:49,370 --> 00:27:55,000
But people are fascinated by you and your style and your lifestyle

778
00:27:55,000 --> 00:27:55,990
So talk us through

779
00:27:55,990 --> 00:27:57,010
what's your typical day

780
00:27:57,010 --> 00:27:59,950
What do you do on a daily basis

781
00:27:59,950 --> 00:28:01,630
My days are so different

782
00:28:01,630 --> 00:28:03,140
So, like a Monday, for example

783
00:28:03,140 --> 00:28:04,800
I'm in the office all day long

784
00:28:04,800 --> 00:28:06,600
I cannot leave the office on a Monday

785
00:28:07,380 --> 00:28:09,040
Don and I go in together

786
00:28:09,040 --> 00:28:09,860
We leave at 6

787
00:28:09,860 --> 00:28:12,350
30 in the morning and then we're there until like, 7pm

788
00:28:12,350 --> 00:28:14,120
It is back--to-back meetings all day, day long

789
00:28:14,120 --> 00:28:16,140
so Mondays are my only day that

790
00:28:16,140 --> 00:28:18,000
I would say is set in stone

791
00:28:18,000 --> 00:28:20,080
then the rest of the week it really depends

792
00:28:20,080 --> 00:28:22,280
so I wake up, I work out

793
00:28:22,280 --> 00:28:24,500
I have to work out every day, every day

794
00:28:24,500 --> 00:28:26,380
well, weekdays, yeah, um

795
00:28:26,380 --> 00:28:27,800
maybe on the weekend as well

796
00:28:27,800 --> 00:28:29,520
if Don and I like having a real wellness day

797
00:28:29,520 --> 00:28:30,980
and then we'll text each other during the workout

798
00:28:30,980 --> 00:28:32,760
we're like, go us like this, like we are

799
00:28:32,760 --> 00:28:34,260
we are it like this is so good

800
00:28:34,260 --> 00:28:35,680
so I have to work out

801
00:28:35,680 --> 00:28:38,580
if I don't work out, Don knows as well, because, like

802
00:28:38,580 --> 00:28:40,060
I'll be full of of anxious energy

803
00:28:40,060 --> 00:28:41,100
and what do you do

804
00:28:41,100 --> 00:28:45,360
um, weightlifting, i got chat gpt to write me a new workout program

805
00:28:45,360 --> 00:28:46,520
so it's good

806
00:28:46,520 --> 00:28:48,780
she's good, she knows i'm obsessed with my chat

807
00:28:48,780 --> 00:28:51,120
her name's gg, i love her so much, she named herself

808
00:28:51,120 --> 00:28:53,020
what's the best prompt that you've given

809
00:28:53,020 --> 00:28:56,630
gg, um, i haven't given

810
00:28:56,630 --> 00:28:57,550
no, i haven't given

811
00:28:57,550 --> 00:29:02,510
i have saved and screenshot so many prompts that i've seen people talk about

812
00:29:02,510 --> 00:29:03,090
where they'll just like

813
00:29:03,090 --> 00:29:04,030
organize their life

814
00:29:04,030 --> 00:29:05,570
or gg will be like my pa

815
00:29:05,570 --> 00:29:08,400
where she's just like my little like girlfriend at the moment

816
00:29:08,400 --> 00:29:09,830
We'll just like chat about things

817
00:29:10,289 --> 00:29:12,469
But I love, I love Gigi

818
00:29:12,469 --> 00:29:14,430
So Gigi helps me out with my workouts

819
00:29:14,430 --> 00:29:18,360
And then I'll either go to the office

820
00:29:18,360 --> 00:29:20,380
I'll go to meetings, I'll go to events

821
00:29:20,380 --> 00:29:21,900
It really changes every single day

822
00:29:21,900 --> 00:29:23,730
but I'm very strategic with my time

823
00:29:23,730 --> 00:29:24,940
Like in my calendar

824
00:29:24,940 --> 00:29:27,700
I always kind of block out travel time as well

825
00:29:27,700 --> 00:29:30,040
And if I'm going somewhere that's like longer than 10 minutes

826
00:29:30,040 --> 00:29:33,110
I'm going to be catching an Uber and I'm going to be working

827
00:29:33,110 --> 00:29:35,720
So I'm on my laptop and I always

828
00:29:35,720 --> 00:29:37,230
that's so millennial of me

829
00:29:37,230 --> 00:29:38,120
because I can't reply

830
00:29:38,120 --> 00:29:39,820
I can't do work on my phone

831
00:29:39,820 --> 00:29:41,700
Like my phone is for, like, my social media

832
00:29:41,700 --> 00:29:44,050
And then if I need to do emails, I'm on my laptop

833
00:29:44,069 --> 00:29:46,710
If I'm getting a blow dry, I'm on my laptop

834
00:29:46,710 --> 00:29:50,159
I'm always trying to get my work done wherever I am

835
00:29:50,159 --> 00:29:54,830
And then there's a lot of events that I attend, a lot of meetings

836
00:29:54,830 --> 00:29:56,170
a lot of Zooms

837
00:29:57,289 --> 00:30:01,090
Yeah, it's, I mean, every day truly is so different

838
00:30:01,090 --> 00:30:03,540
People might not know this about you, but I do

839
00:30:03,540 --> 00:30:04,659
because back in the day

840
00:30:04,659 --> 00:30:06,240
and we're only talking six years ago

841
00:30:06,240 --> 00:30:07,910
you were actually a beauty skin influencer

842
00:30:08,190 --> 00:30:08,510
Yes

843
00:30:08,550 --> 00:30:10,690
A very prolific one

844
00:30:10,830 --> 00:30:13,190
And I think you, well, what I can tell

845
00:30:13,190 --> 00:30:14,130
tell me if this is correct

846
00:30:14,130 --> 00:30:16,230
but you let it go a little bit to focus more on stacks

847
00:30:16,430 --> 00:30:16,630
Yeah

848
00:30:17,390 --> 00:30:19,600
But you have the most amazing skin

849
00:30:19,600 --> 00:30:21,770
And what is your skin routine at the moment

850
00:30:22,050 --> 00:30:24,040
So Naked Sundays every day, of course

851
00:30:24,040 --> 00:30:26,450
big on my sunscreen, big on my LED

852
00:30:28,350 --> 00:30:30,790
I get regular treatments and facials

853
00:30:30,790 --> 00:30:32,770
Like when I get my skin done, I don't want

854
00:30:32,770 --> 00:30:33,590
just like a double cleanse

855
00:30:33,690 --> 00:30:35,290
Like I'm doing like lasers, Morpheus

856
00:30:35,350 --> 00:30:36,530
I need like a treatment

857
00:30:37,910 --> 00:30:39,310
And I love skin

858
00:30:39,430 --> 00:30:43,039
I still do like the influencing side of things

859
00:30:43,039 --> 00:30:46,300
I love, I think I said on a podcast recently, I was like

860
00:30:46,300 --> 00:30:47,230
I love being an influencer

861
00:30:47,430 --> 00:30:48,050
I do

862
00:30:48,170 --> 00:30:51,040
And I just genuinely share all of the things that I love

863
00:30:51,040 --> 00:30:53,340
I have always been someone who recommends products

864
00:30:53,340 --> 00:30:56,330
I remember when I worked in recruitment, this, like, stuck to me, like

865
00:30:56,330 --> 00:30:57,530
has stuck with me so vividly

866
00:30:57,530 --> 00:30:59,390
someone says, you need to work in

867
00:30:59,390 --> 00:31:01,050
this was before influencing was a thing

868
00:31:01,050 --> 00:31:03,670
like you always know the new and best products

869
00:31:03,670 --> 00:31:05,150
like you've tried everything first

870
00:31:05,150 --> 00:31:07,110
you need to be like a recommend, telling

871
00:31:07,110 --> 00:31:09,110
what do they call a recommender or something

872
00:31:09,110 --> 00:31:10,630
and i was like, i would love that

873
00:31:10,630 --> 00:31:12,270
that's why i wanted to do journalism

874
00:31:12,270 --> 00:31:13,510
i wanted to be a beauty girl at cosmo

875
00:31:13,510 --> 00:31:17,250
um, so i've always done that and i've always shared what i love

876
00:31:17,250 --> 00:31:20,190
so doing that is like, it's my hobby

877
00:31:20,190 --> 00:31:21,550
it's my favorite thing to do

878
00:31:21,550 --> 00:31:23,390
i love jumping online and raving about a product

879
00:31:23,390 --> 00:31:25,170
and then someone will come to me and be like, oh my god

880
00:31:25,170 --> 00:31:26,020
i love this too, too

881
00:31:26,020 --> 00:31:28,870
Um, so skin

882
00:31:28,870 --> 00:31:32,690
and I just love the whole self--care aspect of it

883
00:31:32,690 --> 00:31:34,890
You know, I'm in there every night doing like, sheet masks

884
00:31:34,890 --> 00:31:37,090
and I've got my lamp on, cause, like

885
00:31:37,090 --> 00:31:39,990
no big lights in the bathroom when I'm doing my evening shower

886
00:31:39,990 --> 00:31:41,210
So I've got like, my lamp on

887
00:31:41,210 --> 00:31:42,780
I'm playing jazz music, I'm doing skincare

888
00:31:42,780 --> 00:31:45,120
Like, it's just, I love being a girl

889
00:31:45,120 --> 00:31:46,710
I love that girly stuff

890
00:31:46,710 --> 00:31:50,580
A lot of people don't say that they don't have time, time to do

891
00:31:50,580 --> 00:31:52,570
um, wellness nighttime routine

892
00:31:52,570 --> 00:31:57,780
And we can see that for for ourselves, and life is really, really busy

893
00:31:57,780 --> 00:32:01,430
but I talk to younger girls who maybe work at our work, in our office

894
00:32:01,430 --> 00:32:03,600
and they just up late

895
00:32:03,600 --> 00:32:04,790
maybe scrolling on their phone

896
00:32:04,790 --> 00:32:07,790
And I think I feel the same as you

897
00:32:07,790 --> 00:32:08,230
that

898
00:32:09,050 --> 00:32:12,030
we have to get to a point where we have this routine for ourselves

899
00:32:12,030 --> 00:32:16,170
yeah, what are the top tips that you have figured

900
00:32:16,170 --> 00:32:19,370
out that you can do and and prioritize

901
00:32:19,370 --> 00:32:21,790
and what have you made time for for wellness

902
00:32:21,790 --> 00:32:22,730
for like wellness

903
00:32:22,730 --> 00:32:23,730
okay

904
00:32:23,730 --> 00:32:27,330
so i was talking to don about fake tanning the other day and how far it's come

905
00:32:27,330 --> 00:32:29,530
because there's now 10 minute tans

906
00:32:29,530 --> 00:32:33,890
which is like mind--blowing so when it comes to beauty and wellness

907
00:32:33,890 --> 00:32:35,190
there's so much you can like

908
00:32:35,190 --> 00:32:36,890
habit stack, i'm all about habit stacking

909
00:32:36,890 --> 00:32:39,110
so, you know, i get out the shower

910
00:32:39,110 --> 00:32:40,350
my led mask goes on

911
00:32:40,350 --> 00:32:41,430
i'm moisturizing my body

912
00:32:41,430 --> 00:32:43,470
i will go over, i'll pick my outfit

913
00:32:43,470 --> 00:32:44,690
my led is still on, like

914
00:32:44,690 --> 00:32:45,410
there's like several

915
00:32:45,410 --> 00:32:46,010
is this the morning

916
00:32:46,010 --> 00:32:47,070
this is in the morning

917
00:32:47,070 --> 00:32:48,630
you have, you get out of the shower

918
00:32:48,630 --> 00:32:50,230
you put your led mask on

919
00:32:50,230 --> 00:32:52,090
and then you go pick out your outfit while you're led

920
00:32:52,090 --> 00:32:54,050
yeah, okay, this is great, this is great

921
00:32:54,050 --> 00:32:56,010
and then you're moisturizing and doing it all

922
00:32:56,010 --> 00:32:59,970
doing the 10 minute tan, yeah, by the way

923
00:32:59,970 --> 00:33:01,530
the 10 minute tan i i

924
00:33:01,530 --> 00:33:04,570
have been given it as well and i've heard it's amazing, so it's amazing

925
00:33:04,570 --> 00:33:07,430
yes, it's from loving, okay, but i said to don

926
00:33:07,430 --> 00:33:10,030
the other day, i said, like i said to him

927
00:33:10,030 --> 00:33:11,790
this is probably a conversation to have with like the girls

928
00:33:11,790 --> 00:33:13,650
but i said that to him, and i said

929
00:33:13,650 --> 00:33:15,830
the innovation of fake tan is just crazy

930
00:33:15,830 --> 00:33:18,650
because i remember when i used to do like

931
00:33:18,650 --> 00:33:22,110
a double coat of like this super wet mousse and i used to have

932
00:33:22,110 --> 00:33:23,690
to stand there in front of a fan like

933
00:33:23,690 --> 00:33:25,890
and i also wanted to be like, really

934
00:33:25,890 --> 00:33:26,270
orange

935
00:33:26,270 --> 00:33:28,650
like my tan was was not great like many years ago

936
00:33:28,650 --> 00:33:32,370
but now I love three warriors tan as well, so I love that

937
00:33:32,370 --> 00:33:35,790
um and I, you put it on, you're dry

938
00:33:35,790 --> 00:33:38,430
the um loving tan 10 minutes

939
00:33:38,430 --> 00:33:39,750
you have it on for 10 minutes

940
00:33:39,750 --> 00:33:42,410
you can do your led mask, you take it off

941
00:33:42,410 --> 00:33:43,950
you jump in the shower, continue on

942
00:33:43,950 --> 00:33:46,210
like, I'm very, I use my time wisely

943
00:33:46,210 --> 00:33:48,490
um, but in saying that I don't have kids

944
00:33:48,490 --> 00:33:52,350
so I can't say things won't change when I do have have children

945
00:33:52,350 --> 00:33:53,190
because, like

946
00:33:53,190 --> 00:33:57,190
I'm sure my 10 minute time and my LED won't be on like the top of my

947
00:33:57,190 --> 00:33:57,819
priority list

948
00:33:57,819 --> 00:33:58,960
You follow Lauren Bostick

949
00:33:58,960 --> 00:33:59,610
I do, yes

950
00:33:59,610 --> 00:34:00,039
Big fan

951
00:34:00,039 --> 00:34:01,470
We love Skinny Confidential and

952
00:34:01,990 --> 00:34:05,910
she has multiple kids, I think four now, Yeah, she's a busy girl

953
00:34:05,910 --> 00:34:08,120
And you just wake up half an hour earlier

954
00:34:08,120 --> 00:34:08,389
Yeah

955
00:34:08,389 --> 00:34:08,850
That's it

956
00:34:08,850 --> 00:34:09,170
Yeah

957
00:34:09,170 --> 00:34:10,960
You know, if you really want it

958
00:34:10,960 --> 00:34:13,179
you set the alarm for half an hour earlier

959
00:34:13,179 --> 00:34:16,270
My kids won't be too scared because they should be used to me with the LED on

960
00:34:16,270 --> 00:34:17,969
like, right from the get--go because it is a fry

961
00:34:17,969 --> 00:34:18,699
It is a fry

962
00:34:18,699 --> 00:34:19,860
No, they'll be out of the woods

963
00:34:19,860 --> 00:34:21,500
I've got got the LED mask on

964
00:34:21,500 --> 00:34:23,330
They won't recognize me without it

965
00:34:23,330 --> 00:34:23,920
Without it

966
00:34:23,920 --> 00:34:24,949
So, okay

967
00:34:24,949 --> 00:34:27,030
So you've got your moisturizer, you've got your LED mask on

968
00:34:27,030 --> 00:34:27,949
then you're picking your outfit

969
00:34:27,949 --> 00:34:28,670
What is the one

970
00:34:28,670 --> 00:34:32,179
thing that you look in your wardrobe, which by the way, it's to die for

971
00:34:32,179 --> 00:34:33,690
I can't, it's too much

972
00:34:33,810 --> 00:34:34,440
It's so good

973
00:34:34,440 --> 00:34:35,040
Thank you

974
00:34:35,040 --> 00:34:35,609
I love clothes

975
00:34:35,609 --> 00:34:36,110
Shoes

976
00:34:36,110 --> 00:34:36,510
Yeah

977
00:34:36,510 --> 00:34:37,840
And we love your clothes

978
00:34:37,840 --> 00:34:40,730
But sometimes I look at your posts and I think to myself

979
00:34:40,730 --> 00:34:43,889
because I know you do the designer, but you do a mix

980
00:34:43,889 --> 00:34:45,659
but I'm like, oh, I can't afford that

981
00:34:45,659 --> 00:34:48,130
What's the one thing that you absolutely love, designer

982
00:34:48,130 --> 00:34:49,070
a non--designer

983
00:34:49,250 --> 00:34:51,980
I love everything

984
00:34:51,980 --> 00:34:53,469
That sounds so silly

985
00:34:53,469 --> 00:34:55,199
but this top today is

986
00:34:55,199 --> 00:34:56,969
I think it's like $60 from the Iconic

987
00:34:56,969 --> 00:35:00,210
These are a pair of Mossman pants that are many years old now

988
00:35:00,210 --> 00:35:01,090
My bag's the row

989
00:35:01,090 --> 00:35:02,570
I love mixing and matching

990
00:35:02,790 --> 00:35:06,530
And I really am very intentional with my purchases

991
00:35:06,530 --> 00:35:10,220
I want things that I can wear time and time again and for many years to come

992
00:35:10,220 --> 00:35:13,660
I get so much satisfaction out of outfit repeating

993
00:35:13,660 --> 00:35:16,170
What's the one thing that you've bought

994
00:35:16,170 --> 00:35:17,650
What's the one thing

995
00:35:26,519 --> 00:35:29,720
what's the one thing that you have bought

996
00:35:29,720 --> 00:35:30,880
that you've worn time and time again

997
00:35:30,880 --> 00:35:32,740
that you just love all of my bags

998
00:35:32,740 --> 00:35:36,060
i would say i invest in my handbags and i love them

999
00:35:36,060 --> 00:35:38,645
i re--wear i

1000
00:35:38,645 --> 00:35:41,050
oh, there's also one pair of tony bianco shoes

1001
00:35:41,050 --> 00:35:44,450
and they're on sale at the moment and i swear i would have worn them like

1002
00:35:44,450 --> 00:35:46,570
like, a hundred times in the past, like, three months

1003
00:35:46,870 --> 00:35:48,530
What color are they so that we can look

1004
00:35:48,610 --> 00:35:49,190
What are they called

1005
00:35:49,890 --> 00:35:52,480
They have a really – I'll send them to you

1006
00:35:52,480 --> 00:35:53,470
Are they a sandal or a pump

1007
00:35:53,750 --> 00:35:57,400
It's a little sandal

1008
00:35:57,440 --> 00:35:57,740
Okay

1009
00:35:58,720 --> 00:35:59,440
Heeled sandal

1010
00:36:00,200 --> 00:36:01,240
They're kind of giving Gucci

1011
00:36:01,620 --> 00:36:01,980
Okay

1012
00:36:02,020 --> 00:36:02,860
I'll send them to you

1013
00:36:02,980 --> 00:36:03,300
Please

1014
00:36:03,360 --> 00:36:03,800
They're on sale

1015
00:36:03,940 --> 00:36:05,360
They're, like, $60 at the moment as well

1016
00:36:05,420 --> 00:36:06,500
You heard that first, girls

1017
00:36:06,660 --> 00:36:07,400
It's on sale

1018
00:36:07,560 --> 00:36:08,440
And you're – yeah

1019
00:36:08,440 --> 00:36:11,640
so – But I just love to get dressed I love making outfits

1020
00:36:11,640 --> 00:36:14,929
and I love incorporating Stacks and Streetwear into it, too

1021
00:36:14,929 --> 00:36:15,560
And I love that

1022
00:36:15,560 --> 00:36:16,950
we can do like active wear

1023
00:36:16,950 --> 00:36:18,620
but then we also have like really cool

1024
00:36:18,620 --> 00:36:22,220
like tracksuits and jackets and stirrup leggings and things like that

1025
00:36:22,220 --> 00:36:23,080
Are you looking at my outfits

1026
00:36:23,080 --> 00:36:26,040
So I've got my Stacks top and my Henny outfit

1027
00:36:26,359 --> 00:36:27,780
Two of my favorite brands

1028
00:36:27,859 --> 00:36:28,280
Yes

1029
00:36:28,640 --> 00:36:29,400
I agree

1030
00:36:29,520 --> 00:36:30,870
And I find with Stacks

1031
00:36:30,870 --> 00:36:32,209
not to go on and on

1032
00:36:32,209 --> 00:36:34,430
but I could go on and on

1033
00:36:34,430 --> 00:36:38,350
that I get the everyday pieces that I can wear to work

1034
00:36:38,350 --> 00:36:40,360
So I've got the bomber jackets in every color

1035
00:36:40,680 --> 00:36:41,040
Oh, amazing

1036
00:36:41,280 --> 00:36:43,520
And I'm able to wear that with jeans

1037
00:36:43,520 --> 00:36:44,740
I'm able to wear that at night

1038
00:36:44,740 --> 00:36:45,910
when I'm wearing a little black dress

1039
00:36:45,910 --> 00:36:47,640
I've got the little beige bomber

1040
00:36:47,840 --> 00:36:48,340
Cute, yeah

1041
00:36:48,400 --> 00:36:51,209
So I love that we can do that now with active wear

1042
00:36:51,209 --> 00:36:52,660
whereas I feel like before COVID

1043
00:36:52,660 --> 00:36:54,000
that probably wasn't a thing

1044
00:36:54,380 --> 00:36:54,740
Yeah

1045
00:36:54,820 --> 00:36:57,070
People want to wear pieces that they have in their wardrobe

1046
00:36:57,070 --> 00:36:59,100
whether that be active wear or, you know

1047
00:36:59,100 --> 00:37:00,010
your heading outfit now

1048
00:37:00,010 --> 00:37:02,450
So I love being able to mix and match and create outfits

1049
00:37:02,450 --> 00:37:04,250
That's like one of my favorite pastimes

1050
00:37:04,250 --> 00:37:06,440
I just like make outfits in my wardrobe

1051
00:37:06,740 --> 00:37:07,700
I've seen the videos

1052
00:37:07,920 --> 00:37:10,540
Yeah, and it saves me so much time

1053
00:37:10,680 --> 00:37:11,220
every day as well

1054
00:37:11,220 --> 00:37:12,439
Because, like, my outfit's sorted

1055
00:37:12,439 --> 00:37:14,000
This has been sorted since you told me that

1056
00:37:14,000 --> 00:37:15,310
I was going to come on your pod

1057
00:37:15,310 --> 00:37:16,030
I was like, okay, cool

1058
00:37:16,030 --> 00:37:16,589
What will I wear

1059
00:37:16,589 --> 00:37:20,060
And I have options like type A and also an outfit girly

1060
00:37:20,060 --> 00:37:22,189
And I just want to talk quickly about your nighttime routine

1061
00:37:22,189 --> 00:37:24,480
So do you redo the LED mask

1062
00:37:24,480 --> 00:37:25,930
What's the nighttime routine

1063
00:37:25,930 --> 00:37:27,080
How do you switch off

1064
00:37:27,120 --> 00:37:29,840
LED is, if I haven't done my LED in the morning

1065
00:37:29,840 --> 00:37:30,550
I'll do it in the evening

1066
00:37:30,550 --> 00:37:31,940
I prefer to do it in the morning

1067
00:37:32,040 --> 00:37:35,900
But, like I said, I have like a dimly lit shower

1068
00:37:35,900 --> 00:37:37,490
I shower twice a day

1069
00:37:37,490 --> 00:37:39,840
When I posted did that on instagram, people went crazy

1070
00:37:39,840 --> 00:37:41,400
i shower twice a day minimum

1071
00:37:41,400 --> 00:37:42,600
how many times a day do you shower

1072
00:37:42,600 --> 00:37:43,920
yeah, some people like

1073
00:37:43,920 --> 00:37:45,220
that's because we work out in the morning

1074
00:37:45,220 --> 00:37:47,720
and then we go to work all day and shower at night

1075
00:37:47,720 --> 00:37:49,460
yeah, well, sometimes three times a day

1076
00:37:49,460 --> 00:37:50,480
do people shower once

1077
00:37:50,480 --> 00:37:51,560
yeah, they do, yeah

1078
00:37:51,560 --> 00:37:52,500
morning or night

1079
00:37:53,210 --> 00:37:54,790
whatever their preference is

1080
00:37:54,790 --> 00:37:56,410
and then I also said

1081
00:37:56,410 --> 00:37:58,150
sometimes I shower three times a day because

1082
00:37:58,150 --> 00:38:00,330
I might do a workout in the middle of the day or I need to freshen up

1083
00:38:00,330 --> 00:38:01,950
crazy, you know

1084
00:38:01,950 --> 00:38:03,890
but I shower in the evening

1085
00:38:03,890 --> 00:38:05,470
that was so controversial

1086
00:38:05,470 --> 00:38:07,590
I always moisturize when I get out the shower

1087
00:38:07,590 --> 00:38:08,790
full body moisturizing

1088
00:38:08,790 --> 00:38:11,090
um, which not a lot of people do

1089
00:38:11,090 --> 00:38:11,410
I know

1090
00:38:11,410 --> 00:38:13,230
that's also a TikTok trend, or a TikTok

1091
00:38:13,230 --> 00:38:17,210
people are losing their minds on TikTok because people moisturize

1092
00:38:17,210 --> 00:38:18,710
is it like an old person's thing

1093
00:38:18,710 --> 00:38:19,850
not that I'm putting you in my bucket

1094
00:38:19,850 --> 00:38:21,970
yeah, I think it is because my mom taught me to do it

1095
00:38:21,970 --> 00:38:22,910
yes, yeah Yeah, yeah

1096
00:38:23,030 --> 00:38:24,920
But I feel like I'll teach my kids to do it

1097
00:38:24,920 --> 00:38:27,450
Yeah, but I feel like maybe the generation missed it

1098
00:38:27,550 --> 00:38:27,910
Yeah, true

1099
00:38:28,010 --> 00:38:29,590
Maybe because they have fake tan on

1100
00:38:29,590 --> 00:38:32,230
You need a moisturizer to keep your fake tan on

1101
00:38:33,330 --> 00:38:36,450
Not that I'm putting Matilda into my old personal life

1102
00:38:36,450 --> 00:38:38,830
I tell you, I'm feeling old these days

1103
00:38:38,950 --> 00:38:40,090
Not that you're out there

1104
00:38:40,150 --> 00:38:42,350
Oh, my God, we need to backtrack out of that

1105
00:38:42,470 --> 00:38:43,650
Neither of us are old

1106
00:38:43,730 --> 00:38:44,490
We are spring chickens

1107
00:38:44,770 --> 00:38:45,070
Thank you

1108
00:38:46,530 --> 00:38:48,950
And so evening shower

1109
00:38:48,950 --> 00:38:53,390
I love having a lamp on to do my evening shower instead of like the big lights

1110
00:38:53,390 --> 00:38:55,170
um, in the bathroom

1111
00:38:55,170 --> 00:38:57,050
I play jazz music like I literally

1112
00:38:57,050 --> 00:38:59,030
I make every moment, a moment

1113
00:38:59,030 --> 00:38:59,990
and I'm all about like

1114
00:38:59,990 --> 00:39:01,090
little life elevations

1115
00:39:01,090 --> 00:39:02,310
and that's also really good

1116
00:39:02,310 --> 00:39:05,070
if you've had a shitty day at work is just knowing that

1117
00:39:05,070 --> 00:39:07,190
like my bedtime, my evening shower is like

1118
00:39:07,190 --> 00:39:08,370
that's always going to be good

1119
00:39:08,370 --> 00:39:09,250
at the end of the day

1120
00:39:09,250 --> 00:39:13,330
I can come home and de--stress and just be in this like beautiful sanctuary

1121
00:39:13,330 --> 00:39:15,270
I also think everyone can do that

1122
00:39:15,270 --> 00:39:18,070
like all you need to do is put a lamp on and play some music

1123
00:39:18,070 --> 00:39:18,870
you're going to shower anyway

1124
00:39:18,870 --> 00:39:20,510
just making those little moments, taking

1125
00:39:20,510 --> 00:39:23,000
Taking an extra second or two and just, like

1126
00:39:23,000 --> 00:39:24,510
really creating a bit of zen

1127
00:39:24,510 --> 00:39:26,970
a bit of you time makes all the difference

1128
00:39:26,970 --> 00:39:29,050
And then I do my skincare routine

1129
00:39:29,250 --> 00:39:32,040
I'm a DMK girly, so I do my skincare routine every night

1130
00:39:32,040 --> 00:39:33,550
put my jammies on

1131
00:39:34,090 --> 00:39:35,250
Yeah, I love it

1132
00:39:35,290 --> 00:39:36,510
And I watch The Office every single night

1133
00:39:36,670 --> 00:39:37,210
Every night

1134
00:39:37,350 --> 00:39:39,210
Yeah, that's how I fall asleep, don't I, watch The Office

1135
00:39:39,530 --> 00:39:42,820
We'll even watch a movie and then we put The Office on for, like

1136
00:39:42,820 --> 00:39:43,980
when I'm falling asleep

1137
00:39:43,980 --> 00:39:45,910
Do you know you have the most incredible energy

1138
00:39:46,230 --> 00:39:47,230
You really do

1139
00:39:47,450 --> 00:39:48,690
That's the best compliment

1140
00:39:48,790 --> 00:39:49,170
Thank you

1141
00:39:49,170 --> 00:39:56,770
the kindness and the beautiful energy just shines through and i can see that you

1142
00:39:57,590 --> 00:40:00,110
love life and you but you do these simple

1143
00:40:00,110 --> 00:40:02,190
things to make sure that each day is special

1144
00:40:02,190 --> 00:40:05,150
and i'm just listening, thinking, as you just said

1145
00:40:05,150 --> 00:40:06,190
it's so simple to do

1146
00:40:06,190 --> 00:40:08,710
yeah, turn the light off, put the lamp on

1147
00:40:08,710 --> 00:40:12,970
everyone has a shower, yeah, turn the lamp on, yeah, put the music on, yeah

1148
00:40:12,970 --> 00:40:13,790
and we forget, get

1149
00:40:13,790 --> 00:40:17,710
we're so busy and hustle and rushing and scrolling

1150
00:40:17,710 --> 00:40:19,730
and even as I'm saying it

1151
00:40:19,730 --> 00:40:23,350
I'm like thinking of my night last night, scrolling, rushing, emailing

1152
00:40:23,350 --> 00:40:25,150
like, just tidying kitchen

1153
00:40:25,150 --> 00:40:26,650
and it's like, well, hang on

1154
00:40:26,650 --> 00:40:28,250
it takes five minutes to have a shower

1155
00:40:28,250 --> 00:40:30,290
put some music on and put the lamp on and have a shower

1156
00:40:30,290 --> 00:40:31,410
have a shower at night

1157
00:40:31,410 --> 00:40:33,010
girls, yes, do it and moisturize

1158
00:40:33,010 --> 00:40:35,990
but also not to say I'm also so addicted to my phone

1159
00:40:35,990 --> 00:40:39,350
there'll be times I'm just even before I was scrolling and I've

1160
00:40:39,350 --> 00:40:40,939
I've read a message

1161
00:40:40,939 --> 00:40:42,710
but I couldn't tell you what it says

1162
00:40:42,710 --> 00:40:43,330
I'm just like

1163
00:40:43,330 --> 00:40:46,800
so used to that routine of scrolling and being chronically online

1164
00:40:46,800 --> 00:40:48,590
That's something I really try

1165
00:40:48,590 --> 00:40:51,860
and when I walk Cinnamon, my little dog

1166
00:40:51,860 --> 00:40:52,800
I'm not on my phone

1167
00:40:52,800 --> 00:40:53,670
My phone is with me

1168
00:40:53,670 --> 00:40:57,320
but I'm not on my phone because I want to be present with her at the time

1169
00:40:57,320 --> 00:40:58,560
And it's just like little steps like that

1170
00:40:58,610 --> 00:41:00,870
Don yesterday complimented me and said that

1171
00:41:00,870 --> 00:41:02,990
he has noticed that I'm not on my phone as much

1172
00:41:02,990 --> 00:41:03,960
He's always on his phone

1173
00:41:03,960 --> 00:41:05,210
So he's not trying to be like

1174
00:41:05,210 --> 00:41:07,069
a little bit less on like I am

1175
00:41:07,090 --> 00:41:08,950
but I really do make the effort just to

1176
00:41:08,950 --> 00:41:12,630
kind of put it away and not be so addicted

1177
00:41:12,770 --> 00:41:15,110
I am very addicted to my phone

1178
00:41:15,110 --> 00:41:18,010
I am always online, but I can't tell you the last thing I saw online

1179
00:41:18,010 --> 00:41:21,370
which I think is even worse because I'm just doing it out of habit

1180
00:41:21,629 --> 00:41:24,350
So I'm not perfect in that sense

1181
00:41:24,450 --> 00:41:27,590
I'm definitely not perfect in just always

1182
00:41:27,590 --> 00:41:30,180
being present and making every moment a moment

1183
00:41:30,180 --> 00:41:31,689
I can see now why

1184
00:41:31,689 --> 00:41:36,870
you know, we both speak to a lot of people and honestly

1185
00:41:36,870 --> 00:41:38,090
i'm not just saying how

1186
00:41:38,090 --> 00:41:38,570
when i

1187
00:41:38,570 --> 00:41:40,610
i got home from that lunch and i literally

1188
00:41:40,610 --> 00:41:44,470
said to the girls that what i said and i wasn't, thank you

1189
00:41:44,470 --> 00:41:45,930
genuinely like

1190
00:41:45,930 --> 00:41:47,850
i have no reason to say anything about anyone

1191
00:41:47,850 --> 00:41:49,070
and i was genuinely like that

1192
00:41:49,070 --> 00:41:50,850
matilda is just the most divine

1193
00:41:50,850 --> 00:41:53,290
um, okay, just some quick fire questions

1194
00:41:53,290 --> 00:41:54,370
that's what i call the brand

1195
00:41:54,370 --> 00:41:56,670
naked sundays what's your ideal sunday

1196
00:41:56,670 --> 00:42:01,070
okay, easy, my ideal sunday sleep in, walk, cinnamon, make brunch

1197
00:42:01,070 --> 00:42:03,870
so i do like a really good scrambled eggs and then

1198
00:42:03,870 --> 00:42:05,730
Then Don and I will go to the gym

1199
00:42:07,009 --> 00:42:09,730
I need to do like an hour or two of work

1200
00:42:09,770 --> 00:42:12,019
I have to do because that really sets up my week

1201
00:42:12,019 --> 00:42:13,670
And then a Sunday night massage

1202
00:42:13,670 --> 00:42:14,650
watch The Office

1203
00:42:15,330 --> 00:42:15,710
That's it

1204
00:42:15,770 --> 00:42:15,970
Easy

1205
00:42:16,050 --> 00:42:16,210
Done

1206
00:42:16,370 --> 00:42:18,330
I feel like I've seen you outside the massage place

1207
00:42:18,510 --> 00:42:18,890
Yeah, you have

1208
00:42:18,930 --> 00:42:20,750
When I walk out

1209
00:42:20,770 --> 00:42:22,410
Oh, I've seen you in the massage place

1210
00:42:22,610 --> 00:42:22,970
Yeah

1211
00:42:23,070 --> 00:42:23,910
We know the good spots

1212
00:42:24,030 --> 00:42:25,250
We do know the good spots

1213
00:42:25,730 --> 00:42:26,090
Okay

1214
00:42:26,810 --> 00:42:28,750
Best podcast that you've been listening to

1215
00:42:29,390 --> 00:42:30,970
I really love Giggly Squad

1216
00:42:31,070 --> 00:42:32,270
We were just talking about this before

1217
00:42:32,270 --> 00:42:33,790
it's, um, Hannah and Paige

1218
00:42:33,790 --> 00:42:36,730
they were originally on a reality tv show

1219
00:42:36,730 --> 00:42:37,710
now they've gone on to

1220
00:42:38,770 --> 00:42:39,170
podcasting

1221
00:42:39,170 --> 00:42:40,150
Paige has her own brand

1222
00:42:40,150 --> 00:42:40,870
Hannah's a comedian

1223
00:42:40,870 --> 00:42:42,010
they are so funny

1224
00:42:42,010 --> 00:42:44,610
I listen to them they put me in the best mood

1225
00:42:44,610 --> 00:42:46,750
I listen to a lot of like business ones as well

1226
00:42:46,750 --> 00:42:49,370
but depending on who I want to channel for the day

1227
00:42:49,370 --> 00:42:50,230
like, if I want to be like

1228
00:42:50,230 --> 00:42:51,910
fine and bubbly before this

1229
00:42:51,910 --> 00:42:53,030
I listen to Geekly Squad

1230
00:42:53,030 --> 00:42:55,350
whereas if I have to be in the office and like

1231
00:42:55,350 --> 00:42:56,310
make some big decisions

1232
00:42:56,310 --> 00:42:59,230
I'm listening to the diary of a CEO or I'm doing something like that

1233
00:42:59,230 --> 00:43:01,770
so I'm very like, I choose

1234
00:43:01,770 --> 00:43:03,260
choose my podcast wisely every day

1235
00:43:03,260 --> 00:43:04,970
Number one health hack

1236
00:43:05,089 --> 00:43:07,590
Number one health hack is sleep

1237
00:43:07,590 --> 00:43:09,590
I am big on sleep

1238
00:43:09,590 --> 00:43:10,019
Sleep

1239
00:43:10,019 --> 00:43:11,160
if I don't get enough sleep

1240
00:43:11,160 --> 00:43:13,170
I'm an absolute nightmare

1241
00:43:14,010 --> 00:43:16,650
And my aura ring, I sleep with my aura ring on

1242
00:43:16,650 --> 00:43:18,160
and I track my sleep every single night

1243
00:43:18,160 --> 00:43:20,970
I'm very good at sleeping now because I've, like, worked out

1244
00:43:20,970 --> 00:43:23,490
like my chronotype and what time to fall asleep and all of this

1245
00:43:23,490 --> 00:43:25,690
but sleep is my number one health hack

1246
00:43:26,670 --> 00:43:28,850
you need it, that's you need to take that

1247
00:43:28,850 --> 00:43:30,470
i heard you got no sleep last night

1248
00:43:30,470 --> 00:43:32,090
i have 10 more questions on that

1249
00:43:32,090 --> 00:43:33,670
but we'll just leave that for now

1250
00:43:33,670 --> 00:43:37,670
um, number one book that you've read that has

1251
00:43:37,670 --> 00:43:39,370
changed your perception about something

1252
00:43:39,370 --> 00:43:45,570
um, so my number one book would be what is the habit book

1253
00:43:45,570 --> 00:43:46,930
atomic habits

1254
00:43:46,930 --> 00:43:48,670
that's, you haven't read it

1255
00:43:48,670 --> 00:43:50,250
i have read james clear

1256
00:43:50,250 --> 00:43:52,890
and i've also listened to every podcast he's ever done, and i'm obsessed

1257
00:43:52,890 --> 00:43:54,590
yeah, atomic habits is great

1258
00:43:54,590 --> 00:43:56,690
but the daily stoic is is also really great

1259
00:43:56,690 --> 00:43:57,330
Have you read that

1260
00:43:57,330 --> 00:43:57,850
No, I haven't

1261
00:43:57,850 --> 00:43:58,130
I haven't even heard of it

1262
00:43:58,130 --> 00:44:02,330
So it's by Ryan Halliday and he's fantastic

1263
00:44:02,330 --> 00:44:03,580
All of his books

1264
00:44:03,580 --> 00:44:05,420
I'm going to add, you said, Quickfire

1265
00:44:05,420 --> 00:44:06,970
I'm not really, very good at Quickfire

1266
00:44:07,070 --> 00:44:08,940
He does really fantastic books

1267
00:44:08,940 --> 00:44:11,700
The Ego is the Enemy, not The Power of Now

1268
00:44:11,700 --> 00:44:13,790
The Ego is the Enemy, books like that

1269
00:44:13,790 --> 00:44:14,810
I've got all of them

1270
00:44:14,950 --> 00:44:17,069
Okay, Ryan Halliday is fantastic

1271
00:44:17,069 --> 00:44:21,390
The Daily Stoic is one of those books that you read one quote every day

1272
00:44:21,390 --> 00:44:24,290
So it's like a calendar and then you would open it and read that

1273
00:44:24,290 --> 00:44:25,880
You keep keep it forever and you go through it

1274
00:44:25,880 --> 00:44:28,310
And it really just like puts life into perspective

1275
00:44:28,310 --> 00:44:31,300
And I wouldn't say I'm stoic, like I'm emotional

1276
00:44:31,300 --> 00:44:34,030
but I love reading about it and implementing like

1277
00:44:34,030 --> 00:44:36,060
little bits of that book into my life

1278
00:44:36,130 --> 00:44:37,730
And then I think that helps me be able to

1279
00:44:37,730 --> 00:44:42,160
compartmentalize as well and just not be so emotional and reactive to things

1280
00:44:42,160 --> 00:44:45,070
I'm going to put the details in the show notes and also for myself

1281
00:44:45,070 --> 00:44:45,949
Thank you for that

1282
00:44:45,949 --> 00:44:47,990
And my last question is

1283
00:44:47,990 --> 00:44:53,050
what is next for or Matilda Murray and Stax

1284
00:44:53,350 --> 00:44:56,050
Okay, so we have so many new collections coming

1285
00:44:56,050 --> 00:44:57,450
I feel like I say that every time

1286
00:44:57,510 --> 00:45:00,140
but we just continuously get better and better

1287
00:45:00,140 --> 00:45:01,440
and every single thing that I see

1288
00:45:01,440 --> 00:45:02,750
I'm so excited for

1289
00:45:02,950 --> 00:45:05,550
We have, like, winter's coming up

1290
00:45:05,550 --> 00:45:06,190
and winter is, like

1291
00:45:06,190 --> 00:45:07,410
one of my favorite times to dress for

1292
00:45:07,490 --> 00:45:08,590
so we have really cool pieces

1293
00:45:08,690 --> 00:45:12,590
And as I mentioned, we do do streetwear, we do pants

1294
00:45:12,670 --> 00:45:14,640
we do jackets, and these are things we do really well

1295
00:45:14,640 --> 00:45:18,070
So I'm excited to incorporate those into my wardrobe now

1296
00:45:18,070 --> 00:45:19,570
and there'll be some really great Stax launches

1297
00:45:20,390 --> 00:45:25,270
For me personally, like I said, today's a good day

1298
00:45:25,390 --> 00:45:26,130
More of today

1299
00:45:26,570 --> 00:45:27,690
More of my Sundays

1300
00:45:27,890 --> 00:45:28,890
Those dream Sundays

1301
00:45:28,990 --> 00:45:32,259
If I could schedule them in every week, magnificent

1302
00:45:32,259 --> 00:45:33,630
Do you know what I'm working on

1303
00:45:33,690 --> 00:45:36,470
I'm working on how to make every day a little bit of a Sunday

1304
00:45:36,470 --> 00:45:38,410
And I feel like you've given us some tips

1305
00:45:38,710 --> 00:45:39,650
Just the shower

1306
00:45:39,830 --> 00:45:39,990
Yeah

1307
00:45:40,070 --> 00:45:40,990
Or just the morning

1308
00:45:41,230 --> 00:45:41,530
Yeah

1309
00:45:41,910 --> 00:45:43,850
Taking that minute to do your LED mask

1310
00:45:44,110 --> 00:45:44,310
Yeah

1311
00:45:44,310 --> 00:45:45,090
And just in silence

1312
00:45:45,410 --> 00:45:46,350
And wear slippers at home

1313
00:45:46,850 --> 00:45:47,250
Oh

1314
00:45:47,250 --> 00:45:48,530
Like, you know, when you go to a hotel

1315
00:45:48,530 --> 00:45:50,690
take those slippers and just wear them around the house

1316
00:45:50,690 --> 00:45:53,190
And then you feel like you may be on a bit of a vacay

1317
00:45:53,210 --> 00:45:53,390
Yeah

1318
00:45:53,450 --> 00:45:54,070
It's just nice

1319
00:45:54,210 --> 00:45:57,010
Like, wearing a little slipper is a little elevation, I think

1320
00:45:57,010 --> 00:45:57,900
Matilda Murray

1321
00:45:57,900 --> 00:46:00,650
thank you so much for being on Sunday Sessions

1322
00:46:00,690 --> 00:46:02,590
I do remember the name of the podcast

1323
00:46:02,590 --> 00:46:03,010
I promise

1324
00:46:04,510 --> 00:46:05,570
We adore you

1325
00:46:05,790 --> 00:46:09,170
My favorite stack season is winter

1326
00:46:09,410 --> 00:46:09,770
Yes

1327
00:46:09,770 --> 00:46:16,730
Because it's hard to find like a good winter outfit that's comfy

1328
00:46:16,730 --> 00:46:18,670
but also you can wear at work

1329
00:46:18,770 --> 00:46:21,410
And so I'm very much looking forward to that

1330
00:46:21,410 --> 00:46:23,110
You guys have done amazingly

1331
00:46:23,190 --> 00:46:27,010
but also you are such an inspiration in

1332
00:46:27,010 --> 00:46:29,470
terms of what it looks like to be a boss

1333
00:46:29,470 --> 00:46:30,630
bitch, that is not a bitch

1334
00:46:30,890 --> 00:46:31,610
Thank you

1335
00:46:31,630 --> 00:46:32,230
I love that

1336
00:46:32,350 --> 00:46:32,970
Thank you

1337
00:46:33,010 --> 00:46:33,650
And that is you

1338
00:46:33,730 --> 00:46:38,370
And you are the kindest, most sweetest, supportive person

1339
00:46:38,370 --> 00:46:40,870
I know that you support the whole community

1340
00:46:40,870 --> 00:46:43,370
not only our community of founders

1341
00:46:43,370 --> 00:46:44,940
but the community at large

1342
00:46:44,940 --> 00:46:46,679
which is the women who wear your brand

1343
00:46:46,679 --> 00:46:48,380
And just on a final note

1344
00:46:48,380 --> 00:46:50,950
you have made an inclusive brand

1345
00:46:50,950 --> 00:46:53,410
and I just am obsessed with that

1346
00:46:53,410 --> 00:46:59,869
because a lot of brands are popping up now and they are for one type

1347
00:46:59,869 --> 00:47:00,950
I mean

1348
00:47:00,950 --> 00:47:06,190
barely a nipple fits into some of the new things that are popping up and you

1349
00:47:06,710 --> 00:47:07,650
feel less than

1350
00:47:07,650 --> 00:47:11,130
you do you feel like these brands are just making things for young girls

1351
00:47:11,130 --> 00:47:13,450
that, and you've never done that

1352
00:47:13,450 --> 00:47:15,850
and we applaud you for that

1353
00:47:15,850 --> 00:47:17,750
everyone sees it and you go all the way up

1354
00:47:17,750 --> 00:47:20,410
from the small to the to every size

1355
00:47:20,410 --> 00:47:22,130
and everyone can feel included

1356
00:47:22,130 --> 00:47:24,430
but that is you, that is your whole personality

1357
00:47:24,430 --> 00:47:25,830
and it shines through

1358
00:47:25,830 --> 00:47:28,050
and I just want to make a point that we all see it

1359
00:47:28,050 --> 00:47:29,650
thank you so much, thank you for chatting

1360
00:47:29,650 --> 00:47:30,390
it's been such a pleasure

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