Samantha Brett, founder Naked Sundays

Samantha Brett, Founder of Naked Sundays

Naked Sundays was born out of necessity and passion, driven by our founder, Samantha Brett. As a television news reporter, Samantha spent countless hours under the harsh Australian sun, with heavy makeup and intense camera lights. Despite Australia’s skin cancer epidemic, she quickly realized there was no effective way to reapply SPF over makeup throughout the day. After witnessing two colleagues undergo surgery to remove skin cancers from their faces, Samantha knew something had to change.

Drawing on her experience working with top makeup artists and skincare experts, Samantha saw the struggles of finding an SPF that didn’t leave a white cast, pill under makeup, or require constant reapplication. It seemed impossible, but she refused to give up. This was the spark that led to the creation of Naked Sundays: a revolutionary SPF brand designed for women, by women, catering to makeup wearers and anyone who wants effortlessly radiant skin without the hassle.

“I was determined to create a sunscreen that could be sprayed over makeup, that was both high-performance and good for your skin. Manufacturers laughed and told me it couldn’t be done, but I kept pushing. Eventually, I created what is now our award-winning SPF50+ Hydrating Glow Mist. When we launched Naked Sundays in January 2021, it sold out in three weeks. Customers said it was the product they’d been desperately searching for—it now sells one every minute globally!”

Naked Sundays Today

Naked Sundays is 100% focused on high-performance SPF50 that seamlessly blends makeup and skincare, designed for easy application and reapplication over makeup or worn on its own. Our products are multi-tasking heroes, simplifying your routine by combining skincare and makeup in one.

We’re proud to introduce world-first formulas, like our SPF50 lip oil and our Clear Water-Based SPF Serum, both designed to elevate your beauty routine while protecting your skin. We believe in educating the next generation, changing the habits of those who hate sunscreen, and offering fun, cool, high-performance products that fit seamlessly into any beauty routine.

Best Beauty Advice
Wear your sunscreen every single day! It's the cheapest, most effective anti-aging product on the market.

What’s Next?
There are so many exciting things ahead for Naked Sundays, but our main focus remains on changing the habits of one sunscreen-hating person at a time.